Today, we’re bringing you an exclusive first play of the new video from Essex bred punks The Dead Formats. The band mix up the garage rock of the The Hives and classic UK punk, and their new album ‘At Sixes And Sevens’ is out 17th September 2012 via Visible Noise.
The video we’re bringing you today is for their song ‘Freaks’, and we got the lowdown on the video and the new album from the band:
EXPLAIN THE HISTORY OF THE DEAD FORMATS IN AS FEW WORDS AS POSSIBLE
The Dead Formats are a bunch of mates who share a love for old music. We felt like there wasn’t anything around that really reflected those influences so we set about to show the world all the music we feel passionate about.
WHAT’S THE STORY BEHIND THE TRACK?
‘Freaks’ was the last track written for the record and it reflects how we felt growing up in Essex, somewhere that doesn’t exactly cater for anyone into anything remotely different. Although it was written about our personal experiences, I’m sure many can identify with feeling like an outsider at some point in their lives.
WHAT WAS THE IDEA BEHIND THE VIDEO?
The video was always meant to be light hearted, we wanted it to reflect positivity rather being a total downer. Everything that happens in the video is based around real life situations that have more than likely happened to us.
HOW INDICATIVE IS THE TRACK OF THE REST OF THE ALBUM?
We strive to make every song different, it’s how we’ve always worked. Freaks fits well on the record but is not a template for the rest of the album by any means.
WHAT DO YOU HAVE PLANNED FOR THE REST OF YEAR?
To take our brand of misfit rock’n’roll and shove it in the faces of as many people as possible. To give people an alternative to the boring drones that polute the airwaves.
The band play an album release show in London on the 23rd September, and you can check out all the details of the show at http://www.facebook.com/events/415487945176792/. You can watch the video using the player embedded in this article.