Firmly bringing the punk back into punk rock, California quartet SWMRS have released a music video to accompany ‘Lose Lose Lose’, the latest single from their new album ‘Berkeley’s On Fire’.
“I always wanted to know what it would feel like to crowd surf if the average age of the crowd was 71 instead of 17,” shared SWMRS co-frontman Cole Becker. “Ambar [Navarro, director] and I talked a lot about this video as a way of inverting the formula of ‘Smells Like Teen Spirit’. Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper idealized vision of a punk show. You have all this energy and vision and passion to contribute to the world, and you’re constantly met with this sludgy rejection as if you’re intruding on someone else’s party.”
Check out the video for ‘Lose Lose Lose’ in full below.
SWMRS will be back in the UK this summer for appearances at Reading + Leeds Festival, along with a warm-up show at London’s New Cross Inn on 21 August – tickets available now here.