Cloud Nothings have shared their new video for ‘Up to the Surface’, which is taken from their new album ‘Life Without Sound’. The video marks a tonal shift from what fans have come to expect from a Cloud Nothings video as the band enlisted multimedia artist AUJIK to create the clip.
Speaking about the decision to commission AUJIK for the video, Cloud Nothings’ Dylan Baldi said, “I really liked AUJIK’s previous work (especially the Spatial Bodies videos he has on his Vimeo), so got in touch and asked him to make something along those lines for ‘Up to the Surface.’ He agreed way more heartily than I thought he would and decided to make a sort of continuation of that Spatial Bodies series, but this time with more focus on the hobbies of little blocky computer people. I think they’re cute, even though they inhabit some kind of desolate future void world.”
Speaking of the clip, AUJIK says: “The video depicts a brutalist version of Kyoto and its suburbs from the perspective of a Japanese giant hornet. It sweeps through convenience stores, classrooms, Shinto temples, zen gardens and humongous brutalist structures; witnessing all sorts of human behaviours before it reach its hive. It’s a comment on the absurdity of modern life seen in a future nostalgic context., influenced by South Korean brutalist architect Lee Guō and Italian futurist Antonio Sant’Elia.”
‘Life Without Sound’ is available now via Wichita Recordings
Cloud Nothings also play The Roundhouse, London on December 13th supporting Dinosaur JR.